If you want to blow your competition away with stellar reviews and enjoy Top-of-the-List ranking on Google, do this...
Before you start each job, ask the customer for their cell phone number, so you can call them when their car is finished.
After they pay you, ask them "if they would give you "5 Stars" on Google?" If they say 'yes', tell them:
"I am texting you the link now. Please click the link and the fifth star. It only takes a second. I will be glad to show you. Your response helps us a lot. We would be very grateful! Thank you!!!"
Finally -- at the end of every job...
At our Service Center we learned to give each customer a "ten dollar off" coupon as a "Thank You" and cash receipt.
We call this our "advertising budget".
We tell customers that "the sun is so strong in the southern United States, that most of our customers get their headlights refinished once a year or at least once every other year. Every make and model of car will be different. It mostly depends on whether you park in the sun or park in the shade. Your headlights stay shiny for 2, 3, 4 months (every car is different), but stay clear much longer."
We encourage customers to come back anytime they want. This is why we give them a coupon as a receipt.
We have found that this optional giveaway has 3 powerful benefits --
1) It makes every customer feel happy and confident about buying from us. The coupon puts a smile on their face. They leave good reviews on Google, Facebook and Yelp, especially if we ask them to.
2) We also get a loyal customer who refers friends, family and co-workers to come visit us. Plus, our happy customers come back every year or two. Coupons work like a charm.
3) Whenever a previous customer uses their coupon, new people see that we take good care of our satisfied customers. Plus, our old customers say nice things about us to all the new watchers.
Old customers are awesome at attracting new business. They are really good at selling our service, We also appreciate the quick cash from previous customers for just 10 minutes of labor.
Happy customers are our best salespeople, so why not give them a reward? Everybody wins!
Ten Dollar off coupons are really just a very effective and very cheap, cheap way of advertising our business.
Try paying $100 for a 60sec Radio Ad and you quickly learn why coupons work a hundred times better at a fraction of the cost.
We are generous with coupons. They make money for us.
Always remember... we are just like a busy restaurant -- the busier we are, the more customers we attract. Look busy! We always do anything and everything we can to look and stay busy. The busier we look, the more customers we attract.
Plus...
If we ever need to generate immediate, new business... we start handing out those $10 Off Coupons!
