Most Service Centers operate 4 to 5 hours each week, per location...
Stop working everyday.
Instead, we squeeze a full week of customers into a single workday.
Servicing an entire week of customers within a 4 to 5 hour time period, maximizes our time and efficiency.
It also maximizes hourly income.
By refinishing 2 to 3 cars per hour, we take home $60/hr or more.
Commercial thoroughfares in semi-urban areas typically log 20K to 50K vehicles per day.
Statistically, half of these vehicles have weathered headlights.
This is a huge number of potential customers who drive past and see your business every day.
You can verify local "traffic count info" at Google or a State agency.
A high traffic location is a true, long term money-maker.
So pick out a great location. Outdoor workspace is cheap and plentiful.
Less Hours = More Money
The banners guide a full week of customers into visiting on a single workday.
Work smarter not harder.
Have a partner? Operate the workshop at more than one location.
Three ways to find new customers...
(1) Ask current customers to help bring you more business...
Happy customers are the best Salespeople. They like to help and they work for Free!
Most successful, small business owners will tell you "Word of Mouth" is their most effective marketing secret.
This is especially true for the Headlight Business.
Satisfied customers always generate new additional customers. A satisfied customer will tell friends, family and co-workers, especially if you ask them to. These new people, in turn, tell their friends, family and co-workers.
Always remember that every happy customer is precious and will bring you additional, new customers. It is OK to ask them to help you.
Happy customers are your best salespeople.
(2) The easiest way to get new customers is by erecting Visible Banners 24 hours a day, 7 days a week at your business location.
These banners must be large enough to be seen by passing motorists and pedestrians. They must also look professional and not appear home-made.
Banners tell people - What you do - Where you are located - How much it costs - and finally, how to contact you for more information.
The more banners you have, the more customers you get.
Please do not think you will get most of your customers from the Internet. You may get a few, but not enough to fuel your business for very long.
Almost all of your business comes from customer referrals & motorists driving by each day seeing your outdoor advertising.
If you decide to advertise on the Internet...
You can try free advertising on Craigslist or Facebook Marketplace.
Paid radio and print advertising are usually not cost-effective. Try "Google Ad Words" if you feel you must pay something for Internet advertising.
Free websites are available with a "Google Business Profile", plus they put you on your location at Google Maps whenever anyone searches "Headlight Restorations near me."
"Forward" all Internet traffic from your business's Domain Name to your Google Business Profile. That way, your profile can also serve as your main Website.
3) The third best way of getting new customers is by handing out "coupons".
Give each new customer a "$10 off , loyalty coupon" for coming back to you again at a later date.
Give your paying customers "first-time customer coupons" to give to people they know, so their friends can benefit from your headlight service too.
Coupons work on anyone!
Having a happy $10 off customer is a much better outcome than not having this customer at all.
